Custom Picture Framing in Rockport, MA & Boston Area

A close-up of a wooden picture frame corner with visible box joints, a gold inner rim, and a black accent border.

Introduction to Custom Picture Framing

At Hershey Frame Shop / Caleb Rulli Gallery, framing is not just a finishing touch—it is an essential part of how art is experienced and preserved. For over 26 years, we have provided expert custom picture framing in Rockport, Massachusetts, serving collectors, artists, and homeowners across the North Shore and Greater Boston area.

Our approach is guided by a simple philosophy: We Create Art Around Art. Every project is handled with a deep understanding of materials, design, and conservation, ensuring your artwork is both protected and presented at its highest potential.

Whether you are framing a single piece or preparing an entire exhibition, we bring craftsmanship, precision, and experience to every detail.

Our Custom Framing & Art Services

We offer a focused range of expert services designed to meet the needs of both individual clients and professional artists.

A woodworker wears a mask and safety goggles while using a hand tool to shape a piece of wood held in a workbench vise.

Custom Picture Framing

Every piece we frame is built from the ground up. We carefully consider proportion, materials, color, and finish to create a frame that complements your artwork while providing lasting protection.


From traditional wood frames to contemporary designs, our custom framing solutions are tailored to your style and the specific needs of your piece.
A close-up of a gold ornate picture frame corner with carved, scrolling decorative patterns against a grid background.

Restoration & Conservation

We provide professional restoration and conservation services to preserve and revive valuable artwork and frames.

Our services include:

  • Frame restoration for damaged or aging frames
  • Paper restoration for prints, drawings, and documents
  • Oil painting restoration using conservation-grade techniques

Each project is approached with care and precision, ensuring the integrity and authenticity of the original work is maintained.
Two L-shaped pieces of picture frame molding, one silver-toned and one with decorative gold and brown detailing.

Custom Frames & Millwork

As manufacturers of finished corner hardwood frames, we offer complete control over the design and production process.

Our capabilities include:

  • Custom wood frame construction
  • Special mill frames built to exact specifications
  • Period-authentic designs
  • Hand-applied finishes, including stained and opaque options
  • Gold leaf and traditional gilding techniques

This level of craftsmanship allows us to create frames that are truly one-of-a-kind.
A framed woodcut print showing a large yellow and black ship docked at an industrial harbor with a crane and building.

Gallery Services & Artist Preparation

We work closely with artists and galleries to ensure artwork is professionally prepared for exhibition.

Our services include:

  • Artist preparation for gallery exhibitions
  • Custom stretchers for canvases
  • Custom artist panels
  • Consistent framing for cohesive collections

We understand the standards required for gallery presentation and help artists showcase their work with confidence.
A rectangular silver metal frame mounted on a flat black backing board, sitting on a wooden workbench in a workshop.

Key Benefits of Working With Hershey Frame Shop

26+ Years of Proven Experience

Our decades of experience ensure every project is handled with expert knowledge and refined craftsmanship.

Museum-Quality Standards

We use archival materials and conservation techniques to protect your artwork for the long term.

True Custom Work

Every frame is handcrafted—never mass-produced—resulting in a unique, tailored finish.

Full-Service Capabilities

From framing and restoration to exhibition preparation, we provide complete solutions in one place.

Serving Both Boston & North Shore Clients

We combine small-shop attention to detail with the capability to serve a wide regional client base.

Rockport, MA 01966
30 mi radius

Serving Rockport, MA & Greater Boston

Located at 18 Railroad Ave #2 in Rockport, MA, Hershey Frame Shop / Caleb Rulli Gallery serves clients within a 30-mile radius, including Boston, Cambridge, Gloucester, and surrounding communities.

We welcome walk-ins during business hours and offer Saturday appointments for more personalized consultations.

FAQs About Custom Picture Framing

  • Do you offer fully custom frames or pre-made options?

    All of our frames are custom-built to match your artwork and design preferences.

  • Can you restore damaged artwork or frames?

    Yes, we specialize in restoration and conservation, including frames, paper, and oil paintings.

  • Do you work with artists preparing for exhibitions?

    Yes, we provide full gallery preparation services, including consistent framing and custom panels.Yes, we provide full gallery preparation services, including consistent framing and custom panels.

  • What types of materials do you use?

    We use high-quality materials including hardwood, gold leaf, aluminum, and welded steel, along with archival components for preservation.

  • Can you handle large or unique projects?

    Absolutely. We specialize in oversized and specialty framing projects that require custom solutions.

Contact Hershey Frame Shop Today

If you’re looking for expert custom picture framing in Rockport or the Boston area, Hershey Frame Shop / Caleb Rulli Gallery is ready to help.

Call now to speak directly with a framing expert and start your project.

Phone:    (978) 546-2655
Email: crulli@hersheyframeshop.com
Address: 18 Railroad Ave #2, Rockport, MA 01966

Business Hours:
Monday: 9:30am – 6:00pm
Tuesday: 9:30am – 6:00pm
Wednesday: 9:30am – 5:00pm
Thursday: 9:30am – 5:00pm
Friday: 9:30am – 5:00pm
Saturday: By Appointment Only
Sunday: Closed

Click to call now and get started with custom framing built to last.